Our Story

Here at Whosits & Whatsits, we’ve been consistently inspired by the wonder of our childhood stories. They push us to follow our dreams, believe in true love, and be the best we can be no matter what life throws your way. These aren’t just stories to us. They illustrate a way a life.

We believe we are more than an apparel line. We’re here for those who refuse to grow up. We strive to add whimsy to your closet and keep a little magic in your day to day style. After all..what’s life without a little pixie dust?

Whosits & Whatsits was founded in 2011 and since then, we have continued to grow and offer even more accessories and apparel inspired by the most magical stories of all.